There’s a strong association with The Downward Spiral-era Nine Inch Nails in Br’er‘s new video for “Masking”, their brand new album‘s title track. Industrial beats and filtered vocals accompany this dizzying video with twisted faces and a loose story about abduction and forced facial shaving with a razor and snowballs that’s kinda sorta NSFW. Ben Schurr leads the noise pop ensemble, which currently includes Erik Sleight of Stronger Sex and videographer/drummer Ben Usie, also of Pree. Celebrate the release of Br’er’s new album and see their intense live show tonight at the Pinch!